Easter is sweet. The packaging? Not so much.
Every year in the UK, between 80 and 123 million Easter eggs are sold.
Sounds joyful...
Until you realise, they generate up to 8,000 tonnes of packaging waste.
That’s cardboard. Plastic. Foil. Trays. Sleeves...
Eight. Thousand. Tonnes.
To put that into perspective, it would take over 500 lorries to transport that waste.
Line those lorries up bumper to bumper and you’d get a tailback stretching more than 50 miles.
All for chocolate that often weighs less than the box it comes in.
And customers have noticed.
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Over 65% of people believe Easter eggs are excessively packaged.
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While 89% recycle the cardboard box,
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36% throw away the foil.
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17% don’t recycle the plastic insert.
And yet, year after year, Big Chocolate companies do the same thing.
Hollow egg. Oversized boxes. Plastic window. Plastic moulded tray. Foil wrap...
It looks impressive, but impressive doesn’t mean responsible.
We Thought There Was A Better Way
What if the egg didn’t need all that empty space?
So we made ours flat.
Chunky. Loaded. Slab-style.
No hollow shell. No oversized air-filled box.
Just thick, flavour-packed chocolate designed to fit through your letterbox and reduce unnecessary packaging.
Our Easter egg boxes are fully home recyclable cardboard.
And the protective “plastic” sleeve? It’s not traditional plastic at all.
It’s PLA (polylactic acid), a bio-based material made from fermented plant starches like corn or sugarcane.
Renewable. Compostable. A serious step away from petroleum-based plastic.
We’ve moved away from plastic packaging not because it looks good in a headline, but because it’s the right thing to do.
Of Course, The Chocolate Matters Too
Sustainability means nothing if the chocolate disappoints.
If we were going to challenge the way Easter eggs are made, we couldn’t just reduce packaging.
We had to make better eggs.
So instead of hollow shells, we created four post-able, chunky slab-style Easter eggs. Thick, loaded, unapologetically generous.
No air pockets.
No rattling emptiness.
Just serious chocolate.
Each egg is made with single-origin Colombian cocoa, sourced from fairly paid farmers and crafted in our solar-powered UK factory. And of course, we never use palm oil.
Meet The Fantastic Four.
Chunky Eggs. Zero Air. Maximum Joy.
1. The ‘Eggs-travaganza’ – Pure Easter chaos 
If Willy Wonka designed an Easter egg with a conscience, this might be it.
A vibrant milk chocolate slab piled high with:
• Miniature chocolate eggs
• Playful sprinkles
• Crunchy chocolate beans
It’s colour. It’s crunch. It’s unapologetic joy.
This is the egg that gets opened first and disappears the fastest.
2. ‘Swirls & Curls’ – For the Chocoholics 
Some people want mix-ins. Others want more chocolate. This one’s for the purists.
A thick, smooth milk chocolate slab crowned with white and milk chocolate swirls and curls, layered, creamy and indulgent.
No distractions. No gimmicks. Just pure chocolate bliss in generous slabs.
If you believe there’s no such thing as too much chocolate, you’ve found your egg.
3. ‘Totally Nuts’ – A Nut Lover’s Dream 
Texture changes everything. This slab is generously scattered with hazelnuts, pecans and pistachios, delivering crunch against smooth single-origin Colombian chocolate.
It’s rich. It’s satisfying. It’s deeply nutty.
The kind of egg that makes you slow down and savour it.
4. ‘Rocky Road’ – Nostalgia in Every Bite 
There’s something about rocky road that takes you straight back to childhood. We’ve taken that memory and pressed it into a thick chocolate slab.
Topped with fluffy marshmallows, chunks of fudge, and decadent brownie pieces.
It’s messy in the best possible way. A proper mix of textures. A proper Easter treat.
The Choice Is Simple
You can buy a big box full of air. Or you can buy better chocolate with less waste.
This Easter, choose the egg that’s heavy on chocolate and lighter on the planet.
