Our Story

In the early 2010s, Matt and Teri ditched their adult jobs (too boring to go into here), and opened a sweet shop in the centre of sunny Norwich.

Gnaw story - sweet shop

The sweet business was good, but they were never truly happy with the chocolate brands they stocked. Everything felt too serious and, well, a bit dull.

Gnaw story - making chocolate

Polite discussions about the issue (Matt complaining at length) led to some amateur chocolatiering, a bit of swearing, failures, successes, personal growth and finally, handmade chocolate bars.

Gnaw story - shelves

Gnaw was born. And it began to sell. A short musical interlude later and the first batches had all gone from the sweet shop shelves. Other people wanted to stock it too. Stuff had got real.

Gnaw story - building

The big decision came to say goodbye to the shop and leap at chocolate full-time. Matt and Teri moved the small-scale production into slightly larger-scale premises (these had exciting things like roller-doors for deliveries, and some serious shelving).

Gnaw story - building

A small Rocky-esque montage later and things have skipped forward. The team has expanded and so has the building they’re in. And Gnaw has grown from a few Norfolk stockists to shops around the world (stocked on three continents)... All thanks to you lovely chocolate fans :)

Gnaw story - building